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Tromsø Lodge & Camping has been chosen as one of 20 companies from Norway to participate in the EU-sponsored project, “First Mile to Better Tourism”. This initiative aims to enhance sustainable tourism by applying behavioral science principles to positively influence guest behavior.

Behavioral design is about designing choices. The understanding of how people make decisions and how you can shape their behavior, can help businesses succeed in operating more sustainable while ensuring satisfied guests.

Mimir AS is one of the main partners in the EU project, and coordinates the Norwegian participation. Participants will gain knowledge and experience in using behavioral design in tourism. And the tested methods will then be implemented across 1,000 companies in the EU tourism industry.

FIRST MILE TO BETTER TOURISM is the first project for the tourism industry with EU funding, that has Norway as a main partner. In practice, the initiative is about how small and medium-sized companies can make a difference both in their own company, for the local community, and for the planet. 80 small and medium-sized businesses from France, Italy, Norway and Slovenia have been selected as participants. They will test various innovative measures based on “nudging” as the main method. The measures that have been developed are simple and affordable, and aim to improve the design of products, services and experiences, so that sustainable choices appear to be the most attractive from the guests’ point of view.

At Tromsø Lodge & Camping, we have decided to work with waste management and how we can reduce the amount of residual waste from our guests. With EU funding, we have implemented waste sorting systems in our cabins, and invested in upgrading our recycling station, facilitating for sorting organic, plastic, glass, metal and residual waste.

Read more about the First Mile Project here:


Tromsø Lodge & Camping aims to ensure the most sustainable and environmentally friendly delivery of all its services

Through the Eco-Lighthouse certification program, we first achieved becoming a certificatied sustainable business in 2020. Our goal is to make sustainability a natural and integrated part of our daily work, as well as to influence our guests to make sustainable choices while staying with us in Tromsø.

As a locally owned business – and part of TUIL (Tromsdalen Youth and Sports Club) – our strength lies in the social dimension of our sustainability work, through our commitment to the local community. Together with TUIL, we facilitate for children and youth to thrive in sports and participate in after-school activities. And as a local business within the tourism industry, we contribute to creating jobs and offering educational opportunities for students, as well as parttaking in various work-programs for individuals in collaboration with the local municipality.

Read more about TUIL (Tromsdalen Youth and Sports Club) here (only available in Norwegain at the moment)

Although we are proud to have achieved this certification, we recognize that the accomplishment is no more than a natural step in our approach towards becoming a more sustainable business, and that it relies on true commitment and constant work.


Our 5 pledges for sustainability:

As part of becoming a more sustainable business, we have pledged to commit to five goals from the SDG chart (Sustainable Development Goals) – read more about the SDG goals here!



If you have any tips or advice on how you think that Tromsø Lodge & Camping can become a more sustainable business – or are you a fellow colleague from the industry, wanting to share some insights or other perspectives? – Please let us know, by filling in the form below: